Nadine Nicosia Falco
About Nadine Nicosia Falco
Nadine Nicosia Falco serves as the Executive Vice President Account Director at Grey Group, where she has worked since 2017. With a background in marketing and extensive experience in the advertising industry, she has contributed to award-winning campaigns for major brands such as Pfizer and Applebee's.
Current Role at Grey Group
Nadine Nicosia Falco serves as the Executive Vice President Account Director at Grey Group, a position she has held since 2017. Based in New York, NY, she has been instrumental in leading various accounts and developing strategic marketing initiatives. Her extensive experience in account management allows her to effectively guide teams and deliver results for clients.
Previous Experience at Saatchi & Saatchi
Before her tenure at Grey Group, Nadine worked at Saatchi & Saatchi as the VP, Account Supervisor from 2001 to 2006. During her five years at the agency, she managed key accounts and contributed to the development of impactful marketing strategies that aligned with client objectives.
Educational Background
Nadine Nicosia Falco earned her Bachelor of Science (BS) in Marketing from Rutgers University. Additionally, she studied Italian Studies at Università degli Studi di Urbino Carlo Bo. Her educational background provides her with a strong foundation in marketing principles and cultural insights.
Key Campaign Contributions
Nadine played a significant role in the Pfizer 'Science Will Win' brand campaign, which received a Gold Effie Award in the Healthcare Services category. She also contributed to successful campaigns for Applebee's, which garnered multiple Cannes Lions awards, including Gold in Entertainment Lions for Music and Silver in Social & Influencer Engagement.
Involvement in Initiatives
Nadine has been involved in the Ecolab Science Certified initiative, which focuses on enhancing brand credibility and trust. This initiative showcases her commitment to developing marketing strategies that resonate with consumers and build brand loyalty.