Pablo Maldonado
About Pablo Maldonado
Pablo Maldonado is an Executive Creative Director at Grey Group in Dubai, United Arab Emirates, where he has worked since 2021. He has held various creative leadership roles across multiple countries and has contributed to significant campaigns for major brands such as Coca-Cola and LEGO.
Work at Grey
Pablo Maldonado has been serving as the Executive Creative Director at Grey Group since 2021, based in Dubai, United Arab Emirates. In this role, he led the startup of the UAE office for Grey Dubai in 2022, where he built a new creative team and established a studio in Lebanon. He is also a member of Grey's Global and APAC Creative Councils, contributing to the agency's strategic creative direction.
Previous Experience
Before joining Grey Group, Maldonado held various positions in notable advertising agencies. He worked as an Executive Creative Director at Wunderman Thompson from 2019 to 2021 in Dubai. Prior to that, he served as a Creative Director at Young & Rubicam in Greater Buenos Aires from 2016 to 2017, and at Publicis from 2014 to 2016. His earlier roles include ACD at THIRD EAR in Austin, Texas, and GALLEGOS United in Orange, California, as well as a Creative Director at DDB Mexico.
Education and Expertise
Maldonado studied Communication at Universidad Abierta Interamericana, where he achieved a Higher Technician in Advertising from 2000 to 2002. He also attended the Asociación Argentina de Cultura Inglesa, where he studied English Language and achieved Level 6 Complete - Senior from 1994 to 2002. His educational background supports his extensive experience in the advertising industry.
Achievements
Pablo Maldonado has received recognition for his work in the advertising field. He contributed to LEGO being ranked as the #3 Best Film of 2022 in the Campaign ME Annual. He achieved 1 Grand Prix and 3 shortlists at the Dubai Lynx 2024, along with 2 Bronzes at the International White Square Festival. His work is also part of the permanent collection at the Poster House Museum in New York City.
Client Contributions
Throughout his career, Maldonado has played a significant role in growing business with various clients. He has worked with notable brands such as Haleon, Boon Coffee, HSBC, Coca-Cola, LEGO, and JTI across five markets. Additionally, he was appointed as Coca-Cola's OpenX Lead Consultant in the region, where he enhanced their 2022 World Cup campaign for Saudi Arabia.