Pamela Arca
About Pamela Arca
Pamela Arca serves as the Directora de Cuentas at Grey Group, where she has worked since 2007, focusing on BTL activities and trade communication. She has led a team managing the BAT account and played a significant role in the success of brands like Lucky Strike.
Work at Grey
Pamela Arca has been with Grey Group since 2007, serving as Directora de Cuentas for 17 years. In this role, she has been involved in BTL activities, focusing on activations, events, and trade communication. She leads a team of nine professionals responsible for managing the BAT account, which includes notable brands such as Lucky Strike, Kent, Pall Mall, Hamilton, and Cliente Preferente. Her tenure at Grey has included participation in training programs, such as the strategic planning and Shopper Marketing tools training in July 2012 at Grey Mexico.
Education and Expertise
Pamela Arca holds a Bachiller en Ciencias de la Comunicación from Universidad de Lima, where she studied Marketing y Publicidad from 1994 to 1999. She furthered her education with a Master en Comunicación from ISM Barcelona, completing her studies from 2002 to 2003. Her academic background supports her expertise in managing communication campaigns and implementing brand strategies effectively.
Background
Pamela Arca has a strong background in marketing and communication, with extensive experience in launching and maintaining comprehensive communication campaigns. She regularly analyzes market information and maintains constant contact with the client's regional office in Santiago de Chile. This ongoing engagement allows her to align strategies with regional goals and market dynamics.
Achievements
During her career, Pamela Arca played a key role in making Lucky Strike the global market share leader in 2013. Her leadership in managing the BAT account has contributed to the success of various brands under her supervision. Additionally, her participation in training on strategic planning and Shopper Marketing tools has enhanced her capabilities in the field.