Pooi Joo Loo
About Pooi Joo Loo
Pooi Joo Loo is an Associate Creative Director currently working at Grey Group in Singapore. With a background in graphic design and advertising, she has held various roles in notable companies including Hogarth Worldwide and 3-Sixty Brand Communications.
Current Role at Grey Group
Pooi Joo Loo is currently employed as an Associate Creative Director at Grey Group. She has held this position since 2023, contributing to the agency's creative projects and initiatives. Her role involves overseeing creative strategies and collaborating with teams to deliver effective advertising solutions.
Previous Experience at Hogarth Worldwide
Before joining Grey Group, Pooi Joo Loo worked at Hogarth Worldwide as a Senior Art Director from 2021 to 2022. During her tenure in Singapore, she was responsible for leading creative projects and managing design teams, enhancing the company's visual communication efforts.
Art Direction at 3-Sixty Brand Communications
Pooi Joo Loo served as an Art Director at 3-Sixty Brand Communications Pte Ltd from 2015 to 2018. In this role, she focused on developing brand strategies and visual identities for various clients, contributing to the agency's reputation in the industry.
Educational Background in Graphic Design
Pooi Joo Loo has a solid educational foundation in graphic design and advertising. She studied at Dasein Academy of Art in Malaysia, earning a Diploma in Graphic Design from 2003 to 2006. She furthered her studies at Whanganui School of Design in New Zealand, where she obtained a Bachelor of Computer Graphic Design in 2007. Additionally, she completed a Diploma in Advertising at Tunku Abdul Rahman University College from 2001 to 2003.
Early Career in Graphic Design
Pooi Joo Loo began her career in graphic design at Oxygen Studio Designs Pte Ltd, where she worked as a Graphic Designer from 2009 to 2011. She also held a brief position at Brandcore.sg in 2011. Her early experiences laid the groundwork for her subsequent roles in art direction and creative leadership.