Seth Lau
About Seth Lau
Seth Lau is a Senior Art Director based in Hong Kong SAR, currently working at Grey Group since 2023. He holds a Bachelor's degree in Advertising Design from The Hong Kong Polytechnic University and has previous experience at Wunderman Thompson and Sunny Idea (HK).
Work at Grey
Seth Lau currently holds the position of Senior Art Director at Grey Group, a role he has occupied since 2023. He works on-site in Hong Kong SAR, contributing to various creative projects and campaigns. His responsibilities include overseeing the visual aspects of advertising and ensuring alignment with client objectives.
Previous Experience in Advertising
Before joining Grey Group, Seth Lau worked as a Senior Art Director at Wunderman Thompson for a brief period of four months in 2022. Prior to that, he served as an Art Director at Sunny Idea (HK) from 2019 to 2022, where he gained extensive experience in creative direction and project management.
Education and Expertise
Seth Lau studied Advertising Design at The Hong Kong Polytechnic University, where he earned his Bachelor's degree from 2015 to 2017. This educational background provided him with foundational knowledge and skills in design principles, advertising strategies, and creative thinking.
Early Career Development
Seth Lau began his career in the advertising industry as a Creative Intern at mcgarrybowen in 2016. During this two-month internship in Hong Kong, he gained initial exposure to the creative processes involved in advertising and design, which helped shape his future career path.