Steph Parker

Engagement Strategy Director @ Grey

About Steph Parker

Steph Parker is an Engagement Strategy Director currently working at Grey in New York and has extensive experience in digital marketing and engagement strategy across various companies. She has held leadership roles at Patients & Purpose, Digitas Health, and Weber Shandwick, and has a strong educational background in communication and entrepreneurship.

Current Role at Grey

Steph Parker serves as the Engagement Strategy Director at Grey, a position she has held since 2024. In this role, she focuses on developing and implementing engagement strategies that enhance client relationships and drive brand success. Her work involves collaborating with cross-functional teams to create impactful marketing campaigns.

Freelance Work at Sparkie

Since 2023, Steph Parker has been working as a Freelance Strategist at Sparkie in Boston, Massachusetts. In this capacity, she provides strategic insights and guidance to clients, leveraging her extensive experience in engagement strategy to deliver tailored solutions that meet specific business needs.

Previous Experience at Patients & Purpose

Steph Parker held the position of VP, Strategy & Innovation at Patients & Purpose from 2022 to 2023. During her tenure, she was responsible for leading strategic initiatives and fostering innovation within the organization. She also served as VP, Director of Experience Planning (Engagement Strategy) for a brief period in 2023, further solidifying her expertise in engagement strategy.

Educational Background

Steph Parker has a diverse educational background. She earned a B.A. in Corporate & Public Relations (Cum Laude) from Drexel University and an M.S. in Entrepreneurship & Innovation from the same institution. Additionally, she studied Communication Design at the University of the Arts and received a Certificate in Plant-Based Nutrition from Cornell University. She also holds a Certificate from the Institute of Advanced Advertising Studies (4A's).

Recognition and Certifications

Steph Parker has received recognition from Forbes and the PRCA for her achievements in the marketing industry. She became a certified indoor cycling instructor at the beginning of 2024, offering a unique 45-minute video game ride as part of her classes. This certification complements her role as a Digital Marketing Science Instructor at Ziplines Education, where she has been teaching since 2020.

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