GroupM
GroupM is a global media investment company managing over $60 billion annually, with agencies like Mindshare, Wavemaker, EssenceMediacom, and T&Pm.
Company Overview
GroupM is responsible for more than $60 billion in annual media investment. The company operates several leading media agencies including Mindshare, Wavemaker, EssenceMediacom, and T&Pm. GroupM has a global presence in numerous countries such as Austria, Canada, France, Denmark, Germany, Italy, Japan, Poland, Sub-Saharan Africa, and Turkey. GroupM's goal is to continually innovate in the media domain through its various specialized units and initiatives.
GroupM Nexus
GroupM Nexus brings together GroupM's resources in addressable content and TV, artificial intelligence (AI) technology named Copilot, data and technology consulting, and cross-channel solutions. This unit aims to provide comprehensive media and technology services within a unified structure. Through Nexus, GroupM intends to enhance its capabilities in delivering efficient and effective media solutions to its clients.
Choreograph
Choreograph is the global data products and technology company of WPP, originally stemming from GroupM. This company focuses on bringing a purpose-driven approach to data management and utilization. Notably, Choreograph has integrated Google's Audience Insights API, marking an industry-first collaboration on behavioral data. Choreograph embodies GroupM's commitment to innovation in data products and technology.
Commitment to Women's Sports Advertising
GroupM has pledged to double its media investment in annual women's sports advertising opportunities. This move demonstrates GroupM's commitment to promoting gender equality in sports media and providing greater visibility and support to women's sports. By increasing investment, GroupM aims to create more opportunities and value for sponsors, partners, and the sports industry as a whole.
Initiatives on Ad Innovation and Integrity
GroupM has established the Ad Innovation Accelerator to foster future advertising experiences. Additionally, GroupM maintains a zero-tolerance policy towards online ad fraud and has spearheaded initiatives to combat fraud on a global scale. The company is also a member of the Global Alliance for Responsible Media and the Coalition for Better Ads. These efforts underscore GroupM's dedication to creating a safe, honest, and effective advertising ecosystem.