Aakanksha Kaushik
About Aakanksha Kaushik
Aakanksha Kaushik is a Director of Digital at GroupM, where she has worked since 2021. She has a strong background in marketing and advertising, with previous roles at IPG Mediabrands and GroupM, and holds an MBA in Marketing and International Business.
Work at GroupM
Aakanksha Kaushik currently holds the position of Director - Digital at GroupM. She has been with the company since 2021, contributing to the digital marketing landscape for three years. Prior to her current role, she served as a Digital Marketing Manager at GroupM from 2019 to 2021, where she focused on developing and implementing digital marketing strategies. Her experience at GroupM has allowed her to enhance brand visibility and engagement through effective digital marketing initiatives.
Previous Experience at IPG Mediabrands
Before joining GroupM, Aakanksha Kaushik worked at IPG Mediabrands from 2015 to 2018. In her role, she was involved in media buying and planning, which provided her with valuable insights into the marketing and advertising industry. Her tenure at IPG Mediabrands spanned three years, during which she developed a strong foundation in strategic marketing practices.
Educational Background
Aakanksha Kaushik holds a Master of Business Administration (M.B.A.) degree in Marketing and International Business from Guru Gobind Singh Indraprastha University, where she studied from 2013 to 2015. She also earned a Bachelor's Degree in Theoretical and Mathematical Physics from Keshav Mahavidyalaya, studying from 2009 to 2012. Additionally, she completed her high school education at Kendriya Vidyalaya.
Internship Experience
In 2014, Aakanksha Kaushik gained practical experience through internships. She worked at 微信企業推廣 WeChat Marketing for one month as a Research Intern and completed a two-month internship at Ogilvy Public Relations in Gurgaon. These internships provided her with exposure to various aspects of marketing and public relations, contributing to her professional development.
Leadership and Team Collaboration
Aakanksha Kaushik has demonstrated strong leadership skills throughout her career. She has led teams in various digital marketing projects, showcasing her ability to work effectively in collaborative settings. Her proven track record in the marketing and advertising industry highlights her capability to manage teams and drive successful marketing initiatives.