Brett Raymond
About Brett Raymond
Brett Raymond is a Marketing Director with extensive experience in global marketing and digital strategies. He has held leadership roles at several companies, including Aptean, Apprise, and Critical Mass, and currently works at Groups360.
Current Role at Groups360
Brett Raymond serves as the Marketing Director at Groups360, a position he has held since 2021. In this role, he is responsible for overseeing marketing strategies and initiatives that enhance the company's visibility and engagement within the marketplace. His leadership contributes to the development of effective marketing campaigns that align with the organization's goals.
Previous Experience in Marketing
Brett Raymond has extensive experience in marketing across various organizations. He worked at Critical Mass as Account Director for Mitsubishi Motors from 2019 to 2021. Prior to that, he held the position of Director/VP of Global Marketing at Apprise from 2014 to 2017. His earlier roles include Marketing Manager at First Data Corporation in 2013 and Product Marketing Manager at the same company from 2012 to 2013. He also worked at FIS as Marketing Manager from 2003 to 2006.
Educational Background
Brett Raymond earned a Bachelor of Arts degree in Advertising and Mass Communications from the University of South Florida. He attended the university from 1999 to 2003, where he developed foundational skills relevant to his career in marketing.
Skills and Expertise
Brett possesses a diverse skill set that includes video production, UI & UX design strategy, and expertise in search engine marketing (SEM) and search engine optimization (SEO). His proficiency in these areas enables him to create engaging visual content and optimize marketing strategies to enhance user experience and online visibility. Additionally, he specializes in demand and pipeline generation, focusing on lead creation and conversion.
Leadership and Team Management
Brett Raymond has demonstrated strong leadership skills throughout his career, particularly in managing global teams. His experience includes leading diverse teams across different regions, showcasing his ability to navigate various cultural and operational challenges in the marketing field.