Chris Merritt
About Chris Merritt
Chris Merritt serves as the Regional Sales Director at Groups360, where he has worked since 2020, and also leads the Meetings Advisory Division since 2014. With extensive experience in sales management and event planning, he focuses on enhancing transparency and efficiency in the event planning process.
Work at Groups360
Chris Merritt has been with Groups360 since 2014, currently serving as the Director of the Meetings Advisory Division. In this role, he focuses on enhancing the event planning process by utilizing GroupSYNC technology, which promotes transparency and efficiency. In addition, he has held the position of Regional Sales Director since 2020, where he operates in the Greater Nashville Area, TN. His responsibilities include collaborating with hotel partners to improve the quality of group leads and increase conversion rates.
Education and Expertise
Chris Merritt earned a Bachelor of Science in Business Administration with a focus on Marketing and Sales from the University of Central Florida, completing his studies from 2002 to 2007. He specializes in direct selling, sales management, and leadership development within the hospitality and convention management industry. Additionally, he actively mentors students in the University of Central Florida's Professional Selling Program, which is a limited-access marketing degree program.
Background
Chris Merritt has a diverse background in sales and management within the hospitality sector. He began his career at Gaylord Palms Resort & Convention Center, where he held multiple roles, including Conference Coordinator and Assistant Front Office Manager, from 2007 to 2012. He also gained experience as an Account Executive at Clear Channel Outdoor and served as President and President Elect at Ad 2 Orlando. His early roles included sales mentorship at Orlando Magic and consulting at Orange Lake Resort.
Achievements
Throughout his career, Chris Merritt has demonstrated a commitment to improving event planning processes and client satisfaction. His leadership roles in various organizations, including Ad 2 Orlando, highlight his dedication to professional development and community engagement. His focus on strategic event planning and customer service has contributed to his success in the hospitality industry.