Growve
Growve is a company recognized among the Great Places to Work, specializing in health and wellness through brand acquisitions, product innovation, and e-commerce services, achieving over $300 million in net revenue.
Company Overview
Growve is headquartered in St. Petersburg, FL, with executive offices and a main distribution center in Salt Lake City, UT. The company is recognized as one of the Great Places to Work. Growve utilizes a Growth Acceleration Platform (GAP) to drive brand growth. With over $300 million in net revenue, Growve has grown 7x since 2019. Their operations are vertically integrated, covering in-house manufacturing, distribution, advertising, design, and sales.
Services
Growve provides a range of services to support brand growth. They offer contract manufacturing, e-commerce management, marketing, sales, content creation, and supply chain control. The company is involved in acquiring brands and innovating new products, and they share a pool of internal services across their brands. Their Growve Marketplace Agency (GMA) specializes in helping client brands grow on Amazon and various e-commerce marketplaces.
Products and Brands
Growve focuses on health and wellness products, including active nutrition, dietary supplements, beauty and personal care, and canine nutritional chews. The company has won back-to-back 'Buyer's Choice Awards' for best new product innovation. Their brands are expanded across Amazon, e-commerce marketplaces, direct-to-consumer channels, and traditional retail stores.
Acquisition and Growth Strategy
Growve provides flexible brand acquisition options, including full purchase or majority interest partnerships. Their structured acquisition process includes a quick assessment, a deep dive, and closing and funding stages. The company uses its Growth Acceleration Platform (GAP) to expedite brand growth, leveraging vertically integrated services such as manufacturing, distribution, advertising, design, and sales.
Manufacturing and Distribution
Growve operates multiple manufacturing and distribution centers. These facilities allow the company to maintain control over production quality and product distribution. They employ in-house manufacturing and distribution capabilities to support their own brands and those of their partner companies, ensuring efficient and timely delivery to various retail channels and consumers.