David Smith
About David Smith
David Smith serves as the Director of Omni-Channel Industry Engagement at GS1 Global, where he has worked since 2016. He has extensive experience in online retailing and has held various managerial roles in organizations such as The Football Association and IMRG.
Current Role at GS1 Global
David Smith serves as the Director of Omni-Channel Industry Engagement at GS1 Global. In this role, he has been instrumental in promoting initiatives that enhance omni-channel retailing across GS1's global network. His responsibilities include overseeing projects such as GS1 SmartSearch and Key Authentication, which aim to improve the efficiency of online trading for retail members.
Previous Experience at GS1UK
Prior to his current position, David Smith worked at GS1UK in various roles. He was the Solutions Manager (Digital) from 2013 to 2014 and later served as Head of Digital from 2014 to 2016. During his tenure, he contributed to the strategy development for retail members, focusing on the effective utilization of GS1 Standards for online trading.
Career Background in Sports and Media
David Smith has a diverse background in sports and media. He worked at The Football Association as Commercial Manager from 1997 to 2000, where he played a key role in launching the England online store. His experience also includes positions at IPC Magazines, where he served as Publisher for Football Titles and Group Publisher for Sports Titles. Additionally, he was the Director of Operations at IMRG from 2007 to 2010 and later became the Chief Marketing & Communications Officer from 2010 to 2012.
Engagement with Major Sports Brands
Throughout his career, David Smith has engaged with prominent sports brands and organizations. His work has involved collaborations with entities such as Manchester United, SportsDirect, and The ECB, focusing on online retailing strategies that leverage his extensive experience in the industry.