Deirdre Courtney
About Deirdre Courtney
Deirdre Courtney serves as the Marketing Director for Consumer Goods at GS1, where she has worked since 2022. With extensive experience in the consumer goods industry and a strong background in marketing, she has held various roles at WeCool Toys Inc. and WWRD Holdings Limited throughout her career.
Current Role at GS1
Deirdre Courtney serves as the Marketing Director for Consumer Goods - Standards & Solutions at GS1. She has held this position since 2022, contributing to the organization for two years. In this role, she focuses on developing marketing strategies that enhance brand communication and align with industry standards.
Previous Experience at WeCool Toys Inc.
Prior to her current role at GS1, Deirdre worked at WeCool Toys Inc. as a Senior Global Product Manager from 2019 to 2020. She later returned to the company as a Strategic Sales Account Manager in 2020, where she has been employed for four years. Her experience at WeCool Toys has provided her with insights into product management and strategic sales within the consumer goods sector.
Professional Background at WWRD Holdings Limited
Deirdre has a significant tenure at WWRD Holdings Limited, where she worked in various roles over a span of 11 years. Her positions included Event Manager, Business and Global Product Manager, and Product Manager for Waterford Crystal Giftware. This extensive experience has equipped her with skills in event management, product development, and global marketing strategies.
Education and Qualifications
Deirdre holds a Bachelor's degree in International Marketing from the College of Marketing and Design. She also studied at Trinity College, Dublin, where she earned a BS in International Marketing. Additionally, she obtained a Diploma in Marketing from Dundalk Institute of Technology. Her educational background supports her expertise in marketing and product management.
Skills and Expertise
Deirdre possesses a range of skills relevant to her roles in marketing and product management. She is experienced in creating marketing assets, social media strategy, and e-commerce. Her expertise includes cost negotiation, margin analysis, and utilizing project management tools like SAP and Monday.com. She is also knowledgeable in stage-gate processes and SKU analysis, which are essential for effective product development.