Eleanor (Nellie) Gayle
About Eleanor (Nellie) Gayle
Eleanor (Nellie) Gayle serves as the Community Engagement Director for General Merchandise & Apparel at GS1, where she has worked since 2022. With a background in social media strategy and retail management, she has held various roles in notable companies such as 8fit, Zalando SE, and HelloFresh.
Current Role at GS1
Eleanor Gayle serves as the Community Engagement Director for General Merchandise & Apparel at GS1 since 2022. In this role, she collaborates with GS1 Member Organizations across 116 countries to define the Annual General Meeting (AGM) value proposition. She is involved in developing use cases and case studies that enhance the understanding and application of GS1 standards within the industry. Her focus includes driving the adoption of RFID, Traceability 2.0, EPCIS, and other relevant standards in the apparel and general merchandise sectors.
Previous Experience at 8fit
Prior to her current position, Eleanor Gayle worked at 8fit as the Social Media & Influencer Strategy Head on a contract basis from 2016 to 2017 for six months in Berlin. In this role, she was responsible for shaping the brand's social media presence and influencer partnerships, contributing to the overall marketing strategy of the company.
Educational Background
Eleanor Gayle is currently enrolled in the Sustainable Sourcing for Fashion Course at Central Saint Martins, University of The Arts London, which she began in 2023. She holds a Bachelor of Arts degree in Religion/Religious Studies from Barnard College, where she studied from 2011 to 2015. Additionally, she has pursued studies at Columbia University, further enhancing her academic credentials.
Professional Experience at Zalando SE
Eleanor Gayle has extensive experience at Zalando SE, where she held multiple roles. She served as a Senior Retail Manager in 2021 for five months and as a Retail Manager for the Nordics for four months in the same year. Additionally, she worked as a Strategic Partner Consultancy from 2018 to 2021 for three years. Her roles involved overseeing retail strategies and enhancing partnerships within the fashion e-commerce sector.
Internship Experience
Eleanor Gayle has gained valuable experience through various internships. She worked as a Digital Ad Sales Intern at BBC Worldwide in 2014 for three months in New York, NY. Additionally, she completed an internship at Tumblr as a Sales/Creative Strategy Intern from 2013 to 2014 for eight months in the Greater New York City Area. She also participated in the Business Leadership Graduate Program at LinkedIn from 2015 to 2016 for one year in Sunnyvale, CA.