Shay Ziv
About Shay Ziv
Shay Ziv is a Senior Director of Product Marketing at Guesty, with extensive experience in marketing and product strategy across various companies, including Trigo and Kik Interactive. He specializes in building brands and marketing teams, and has a strong background in corporate strategy and user experience.
Current Role at Guesty
Shay Ziv serves as the Senior Director of Product Marketing at Guesty, a position held since 2023. In this role, Ziv focuses on developing and executing product marketing strategies that align with the company's objectives. His responsibilities include collaborating with cross-functional teams to enhance product offerings and drive market growth.
Previous Experience at Trigo
Prior to joining Guesty, Ziv worked at Trigo for a total of three years, first as Director of Marketing from 2020 to 2022 and then as Vice President of Marketing from 2022 to 2023. During his tenure, he contributed to the company's marketing strategies and initiatives, enhancing brand visibility and market presence in Tel Aviv, Israel.
Entrepreneurial Background
Shay Ziv founded and served as CEO of Mona Music from 2006 to 2014. In this role, he was responsible for content creation, promotion, and strategy, establishing a foundation for his expertise in marketing and business development. He also founded and managed Format.TV for one year in 2012, further showcasing his entrepreneurial skills.
Education and Professional Development
Ziv holds a Bachelor of Business Administration (BBA) from Reichman University, where he studied from 2010 to 2013. He has also completed various professional development courses, including Corporate Strategy at Section4 under Professor Scott Galloway in 2020. Additionally, he studied Public Speaking and TV Interview Skills in 2009 and Service Design from 2016 to 2017.
Expertise in Marketing and Strategy
Shay Ziv specializes in building brands, products, and marketing teams from the ground up. He has a strong background in growth and competitive strategy, focusing on internal and external analysis. Ziv is skilled in account-based marketing and consultative sales, and he excels in product strategy, transforming business insights into actionable value propositions.