Abhiraj Purohit
About Abhiraj Purohit
Abhiraj Purohit is a Director of Enterprise Solutions with extensive experience in marketing and customer experience management. He has held various leadership roles at OneDirect and Gupshup, demonstrating strong skills in team management, public speaking, and negotiations.
Current Role at Gupshup
Abhiraj Purohit serves as the Director of Enterprise Solutions at Gupshup, a position he has held since 2022. In this role, he is responsible for overseeing enterprise solutions, leveraging his expertise in digital marketing and customer experience management. His leadership is focused on enhancing the company's offerings in the rapidly evolving tech landscape.
Experience at OneDirect
Abhiraj Purohit has a significant tenure at OneDirect - CX Management Firm, where he has held multiple roles since 2017. He started as a Manager in Enterprise Solutions, progressed to Senior Manager, and currently serves as Associate Director for the West Business. His responsibilities include managing teams and developing strategies to improve customer experience and enterprise sales.
Educational Background
Abhiraj Purohit holds a Master of Business Administration (M.B.A.) in Marketing from the Institute of Management, Nirma University, where he studied from 2014 to 2016. He also earned a Bachelor of Engineering (B.E.) in Computer Science Engineering from Rajiv Gandhi Prodyogiki Vishwavidyalaya, completing his degree from 2010 to 2014. His education has equipped him with a solid foundation in both technical and business disciplines.
Previous Work Experience
Before his current roles, Abhiraj Purohit gained experience at LogiNext, where he worked as a Marketing Intern for three months in 2016 and later as a Business Development Manager in the Founder's Office from 2016 to 2017. He also interned in Sales and Marketing at Bennett Coleman and Co. Ltd. (Times Group) for two months in 2015. These roles contributed to his understanding of marketing and business development.
Skills and Expertise
Abhiraj Purohit possesses strong skills in public speaking and negotiations, which enhance his effectiveness in leadership roles. His expertise includes setting up command centers for marketing and customer experience management, as well as developing go-to-market strategies. His background in digital marketing supports his capabilities in enterprise solutions.