Anchal Pandey
About Anchal Pandey
Anchal Pandey is a Senior Manager in SEO Marketing with extensive experience in digital marketing and brand strategy. She has worked in various roles across multiple companies, including Esper and Gupshup, and holds an MSc in Biochemistry and an MBA in Marketing.
Current Role at Gupshup
Anchal Pandey serves as the Senior Manager of SEO Marketing at Gupshup since 2023. In this role, she focuses on enhancing the company's online visibility and driving organic traffic through effective SEO strategies. Her responsibilities include analyzing key performance indicators and implementing innovative marketing techniques to improve brand awareness.
Previous Experience in Marketing
Anchal has a diverse background in marketing, having held various positions across multiple organizations. She worked as a Marketing Strategist at FinStream Financial Advisors in 2016 and as a Digital Media Manager at BaazKart for one month in the same year. Additionally, she served as a Marketing Analyst at Excel Industries Ltd. in 2017 and as a Marketing Manager at Esper from 2022 to 2023.
Education and Expertise
Anchal holds a Master of Business Administration (MBA) in Marketing from K J Somaiya Institute of Management, which she completed from 2016 to 2018. She also earned a Master of Science (MSc) in Biochemistry from Banaras Hindu University between 2014 and 2016, and a Bachelor of Science (BSc) in Chemistry from the same institution from 2011 to 2014. Her educational background supports her expertise in digital marketing and analytics.
Skills in Marketing Strategy
Anchal possesses strong skills in interpreting and communicating with cross-functional teams and upper management. She utilizes various marketing channels, including influencer marketing and YouTube marketing, to enhance customer engagement. Her expertise in Google Analytics allows her to analyze traffic trends and measure the success of SEO, SEM, and PPC campaigns.
Career Development and Early Roles
Anchal began her career as a Management Trainee at L&T Financial Services in 2018, where she worked for two months. She later took on the role of Senior Marketing Executive at PathPartner Technology from 2019 to 2022. Additionally, she contributed to Interface-The Marketing Committee of SIMSR as the Head of Marksman Magazine from 2016 to 2018, further developing her marketing acumen.