Aniket Iswalkar
About Aniket Iswalkar
Aniket Iswalkar is a Senior Product Marketing Executive with extensive experience in content creation and competitor analysis. He has worked in various roles across multiple companies, including Gupshup and Packt, and holds a Bachelor's degree in Information Technology.
Current Role at Gupshup
Aniket Iswalkar serves as a Senior Product Marketing Executive at Gupshup, a position he has held since 2023. In this role, he focuses on product marketing strategies and collaborates with regional marketing and sales teams. His responsibilities include ensuring that field plans are informed by comprehensive knowledge about solutions, target markets, and buyers. This collaborative approach enhances the effectiveness of go-to-market strategies.
Previous Experience at Gupshup
Prior to his current role, Aniket worked at Gupshup as a Presales Analyst from 2021 to 2023. During this two-year tenure, he utilized competitor intelligence to inform product development, pricing, and marketing activities. His expertise in competitor analysis contributed to the strategic decision-making processes within the organization.
Work History and Content Development
Aniket has a diverse work history in content development and writing. He was a Video Content Developer at Packt from 2017 to 2018 and later served as a Technical Editor there from 2018 to 2019. Additionally, he worked as an Associate Content Writer at Brainvire Infotech Inc. in 2020 and as a Content Writer at Ajmera Group Of Companies for three months in 2021. His experience includes identifying, developing, and managing various content types to support sales and marketing initiatives.
Educational Background
Aniket completed his Bachelor's degree in Information Technology at Viva Institute of Technology, where he studied from 2013 to 2015. His foundational education includes attending Mgm Academy High School from 1999 to 2008. This educational background provided him with the technical knowledge necessary for his career in product marketing and content development.
Customer Engagement and Research Skills
Aniket regularly engages with customers to refine target segments, personas, and pain points for each solution. This focus on customer research allows him to tailor marketing strategies effectively and ensures that product offerings align with market needs. His ability to analyze customer feedback contributes to the overall success of marketing initiatives.