Bhavna Sachar
About Bhavna Sachar
Bhavna Sachar serves as the Director of Product Marketing at Gupshup, where she specializes in algorithmic marketing and hyper-personalization. With a strong background in product marketing across various companies, she effectively leads sales enablement and collaborates with multiple teams to drive growth.
Current Role at Gupshup
Bhavna Sachar serves as the Director of Product Marketing at Gupshup, a position she has held since 2022. In this role, she is responsible for leading various initiatives including sales enablement, product releases, messaging, packaging, and content creation. Her focus is on navigating complex martech landscapes and developing value propositions for algorithmic marketing and hyper-personalization offerings. She collaborates closely with product, sales, customer success, and demand generation teams to meet growth objectives.
Previous Experience in Product Marketing
Prior to her current role, Bhavna held several positions in product marketing. She worked at Algonomy as the Director of Product Marketing from 2021 to 2022. Before that, she served as a Senior Product Marketing Manager at Manthan from 2018 to 2021. Her career also includes a tenure at Wipro, where she was a Senior Manager in Product Marketing for Wipro HOLMES from 2017 to 2018, and held various roles from 2008 to 2017, including Assistant Manager and Manager.
Educational Background
Bhavna Sachar completed her Bachelor's in Business Studies at Shaheed Sukhdev College of Business Studies. She furthered her education by obtaining an MBA in Management and Finance from S P Jain School of Global Management in 2008. This educational foundation supports her expertise in product marketing and her ability to navigate complex marketing technologies.
Professional Approach and Skills
Bhavna embraces ambiguity and experimentation in her professional approach. She engages regularly with customers and analysts to gather insights and feedback, which informs her strategies in product marketing. Her expertise lies in creating effective value propositions and driving initiatives that enhance customer engagement and satisfaction.