Divya Papneja
About Divya Papneja
Divya Papneja is an Associate Director of Growth at Gupshup, with a background in product marketing and content generation. She has extensive experience in optimizing user experience and has held various roles in marketing and product management since 2008.
Current Role at Gupshup
Divya Papneja serves as the Associate Director of Growth at Gupshup, a position she has held since 2021. In this role, she is responsible for driving growth strategies and optimizing user experience. Her work involves conceptualizing product features and behaviors, with a strong focus on UI/UX design. Divya's expertise in growth hacking and product marketing plays a crucial role in her current responsibilities.
Previous Experience at Gupshup
Divya Papneja has extensive experience at Gupshup, where she worked for a total of eight years. She began her tenure as a Product and Marketing Manager from 2013 to 2015, followed by a promotion to Senior Manager - Product and Product Marketing from 2015 to 2021. During her time at Gupshup, she was involved in sprint planning, roadmap and backlog management, and release planning, contributing significantly to product development and marketing strategies.
Early Career in Content Writing
Before her time at Gupshup, Divya Papneja worked as a Content Writer at Growth Solutions in Mumbai from 2008 to 2010. This role allowed her to develop her skills in content generation and marketing. Additionally, she briefly worked as a Copywriter at Makani Creatives Pvt. Ltd. in 2008, where she further honed her writing and communication skills.
Educational Background
Divya Papneja has a solid educational foundation in business and design. She studied Business Administration and Management at the Indian School of Business, completing the PGP Pro Mumbai cohort in 2023. Prior to that, she earned a Bachelor in Applied Arts from L S Raheja School of Art, Bandra, from 2003 to 2008. She also holds a Higher Secondary Certificate in Commerce from the University of Mumbai, which she completed from 1990 to 2000.
Expertise in Product Marketing
Divya Papneja possesses expertise in optimizing user experience and growth hacking, with a particular focus on product marketing and content generation. Her background in design and applied arts complements her marketing skills, enabling her to effectively conceptualize product features and improve user interactions.