Gusto
Gusto, formerly known as ZenPayroll, is a B2B company specializing in integrated payroll, benefits, and HR solutions, serving over 200,000 businesses across the United States and Canada.
Company History
Gusto, originally launched as ZenPayroll in 2012, has grown to become a leading provider of integrated payroll, benefits, and human resources solutions. The company participated in Y Combinator's W12 batch, which played a significant role in its early development. Since its inception, Gusto has expanded its services and customer base, now serving over 200,000 businesses across various regions, including the United States of America, America/Canada, and remote areas.
Services
Gusto offers a comprehensive platform that integrates payroll, benefits, and HR services. This platform is designed to streamline the complexity of managing employee compensation and benefits. Key services include payroll processing, health insurance plans, 401(k) retirement savings accounts, and expert support for compliance and HR issues. These services are tailored to meet the needs of businesses of various sizes, enhancing their operational efficiency.
Team and Locations
Gusto's team comprises approximately 2000 employees, reflecting the significant growth the company has experienced since its foundation. The company is headquartered in San Francisco, CA, USA, and provides its services nationwide. Gusto also supports partly and fully remote operations, making their services accessible to a wider range of businesses in various locations across America and Canada.
Industry and Market
Operating in the B2B Human Resources sub-industry, Gusto provides essential services that cater to business payroll, benefits, and HR needs. The company's solutions help businesses manage the intricate details of employee compensation and benefits, thereby enhancing operational capabilities and ensuring compliance with regulatory requirements. Gusto processes tens of billions of dollars in payroll annually, indicating its significant impact on the business services sector.
Customer Base and Reach
Gusto serves over 200,000 businesses nationwide, highlighting its expansive reach and significant role in the payroll and HR sector. The company's services are designed to meet the needs of businesses across various stages of growth, ensuring they have the tools and support necessary for effective human resource management. Gusto's remote and partly remote offerings also enable a broader accessibility for businesses operating outside traditional geographic boundaries.