GutCheck
GutCheck offers agile market research solutions, utilizing its Agile Human Experience Intelligence™ to tailor research to client needs, supported by Toluna's technology and resources.
Services
GutCheck offers a comprehensive suite of agile market research solutions to aid clients in audience understanding, product development, and effective communication. Their services encompass exploring and strategizing, building products and ideas, promoting and communicating, as well as brand measurement and tracking. These services are designed to be flexible, catering to both DIY and full-service model preferences of clients.
Agile Human Experience Intelligence™
GutCheck utilizes its proprietary Agile Human Experience Intelligence™ to connect brands with consumers. This approach emphasizes psychological and behavioral research to gain deeper insights into customer attitudes and behaviors. By integrating innovative technology and in-house expertise, GutCheck tailors its research methods to fit the unique workflows and requirements of each client.
Resources
GutCheck supports its clients with a variety of resources aimed at enhancing market research understanding and usability. These resources include blogs, case studies, eGuides, infographics, research reports, videos, and webinars. Each resource is crafted to provide valuable insights and practical advice, ensuring clients are well-equipped to leverage market research data effectively.
Partnership with Toluna
As a part of the Toluna family, GutCheck benefits from the expanded research capabilities offered by Toluna's advanced technology stack and global consumer panel. This partnership enables GutCheck to provide enriched research insights, leveraging Toluna's resources to enhance the depth and breadth of its market research offerings.
Gutsiest Brands Initiative
GutCheck hosts the 'Gutsiest Brands' initiative, which delves into the characteristics of successful brands. This initiative explores the DNA of winning brands using various research methodologies. The goal is to identify key strategies and tactics that contribute to brand success, providing valuable insights that other brands can emulate to achieve similar levels of success.