Jessie Janego Higgins
About Jessie Janego Higgins
Jessie Janego Higgins serves as the Vice President of Specialty Sales at GutCheck, where she leverages her extensive experience in client-consumer relations and innovative research methodologies. With a background in various roles across notable companies, she specializes in focus group moderation, online research, and insights planning.
Current Role at GutCheck
Jessie Janego Higgins serves as the Vice President of Specialty Sales at GutCheck, a position she has held since 2023. In this role, she focuses on leveraging innovative technology and creative methods to bridge the gap between clients and consumers. Her expertise in online research and social media data mining enhances GutCheck's capabilities in delivering consumer insights.
Previous Experience at GutCheck
Prior to her current role, Jessie held several positions at GutCheck, including Director of Strategic Accounts from 2021 to 2022 and Senior Director of Strategic Accounts for a brief period in 2023. Her tenure at GutCheck has been marked by a commitment to enhancing client relationships and driving strategic initiatives.
Professional Background
Jessie's professional journey includes significant roles at NielsenIQ, where she worked as Manager of Client Development, BASES from 2017 to 2021, and as Director of Client Development for a brief period in 2021. She also held positions at FocusVision, InsightsNow, Inc., and The Oregonian, contributing to her extensive knowledge in market research and client development.
Education and Certifications
Jessie earned a Bachelor of Science degree in Political Science, Business, and Communication from the University of Oregon, where she studied from 2003 to 2007. Additionally, she obtained a Qualitative Research Certificate from The Burke Institute in 2010, further solidifying her expertise in qualitative research methodologies.
Specializations and Skills
Jessie specializes in focus group moderating, insights planning, and ad testing. She possesses a strong foundation in consumer insights and innovation across various industries, including consumer packaged goods, automotive, medical, alcohol, and technology. Her skills in syndicated data analysis and primary research design enhance her effectiveness in brand and product positioning.