Shirey Lane Asquith
About Shirey Lane Asquith
Shirey Lane Asquith serves as the Senior Vice President and Team Lead at GutCheck, bringing extensive experience in consumer packaged goods innovation and client relationship management. With a career spanning over a decade at Nielsen and GutCheck, Asquith has developed strong skills in coaching, training, and new product forecasting.
Current Role at GutCheck
Shirey Lane Asquith serves as the Senior Vice President & Team Lead at GutCheck, a position she has held since 2023. In this role, she is responsible for leading teams and driving strategic initiatives within the organization. Her expertise in consumer packaged goods (CPG) innovation and new product forecasting supports GutCheck's mission to provide insights and solutions for clients in the market research sector. Asquith operates from McKinney, Texas, where she contributes to the company's growth and client engagement.
Previous Experience at Nielsen
Asquith has extensive experience at Nielsen, where she held multiple roles over several years. She began her career there as an Analyst and Senior Analyst from 2009 to 2011, followed by positions as Associate Manager from 2011 to 2013, Manager of Innovation Business Partner from 2013 to 2015, and Director of Innovation Business Partner from 2015 to 2017. She concluded her tenure at Nielsen as Vice President of Innovation Business Partner from 2017 to 2020. Throughout her time at Nielsen, she developed skills in client relationship management and innovation strategy.
Expertise in CPG Innovation
Asquith possesses significant expertise in consumer packaged goods (CPG) innovation and new product forecasting. These skills are critical in the CPG industry, where understanding market trends and consumer behavior is essential for successful product development. Her background in these areas enables her to provide valuable insights and strategies to clients, enhancing their market positioning and product offerings.
Education and Academic Background
Shirey Lane Asquith earned her Bachelor of Science (BS) degree from Washington University in St. Louis - Olin Business School, where she studied Marketing, Finance, and Psychology from 2005 to 2009. This academic foundation has equipped her with a diverse skill set applicable to her roles in marketing research and client engagement within the consumer packaged goods sector.
Coaching and Training Skills
Asquith has strong skills in coaching and training, which are essential for developing individuals and teams effectively. Her ability to mentor and guide others contributes to fostering a collaborative work environment and enhancing team performance. These skills are particularly valuable in her leadership roles, where team development is a priority.