Guillermo Palacios Rufo
About Guillermo Palacios Rufo
Guillermo Palacios Rufo serves as the Group Director of Revenue Management and Distribution at HABITAS, where he has worked since 2023. He has extensive experience in revenue management across various hospitality companies, including Hyatt Hotels Corporation and edyn, and holds degrees from The London School of Economics and Universidad de Sevilla.
Current Role at Habitas
Guillermo Palacios Rufo serves as the Group Director of Revenue Management and Distribution at Habitas since 2023. In this role, he oversees revenue strategies and distribution channels for the organization. His responsibilities include developing and implementing revenue management strategies, optimizing pricing, and ensuring that the company meets its financial objectives. He operates in a hybrid work environment based in London, England.
Previous Experience in Revenue Management
Prior to his current position, Guillermo held various roles in revenue management. He worked at edyn as a Revenue Growth Manager for five months in 2022 and as a Senior Analyst in Revenue Management for one year. He also served as a Senior Revenue Manager at Hyatt Hotels Corporation for one year. His experience includes managing revenue strategies, analyzing market trends, and implementing systems to enhance revenue performance.
Educational Background
Guillermo Palacios Rufo studied at The London School of Economics and Political Science (LSE), where he focused on Real Estate Development, achieving a qualification in Real Estate Economics and Finance in 2022. He also holds a Master's degree in Revenue Management from Universidad de Sevilla, which he completed from 2018 to 2019. Additionally, he earned a Bachelor's degree in Tourism Management from the same university, studying from 2009 to 2015.
Key Projects and Initiatives
Throughout his career, Guillermo has been involved in several significant projects. He successfully transitioned the company's Property Management System to Oracle Opera Cloud and implemented IDeaS RMS for revenue strategy. He also led the integration of the Central Reservation System, Synxis (SABRE), and developed a new global revenue organizational chart with measurable KPIs. His work includes evaluating new property opportunities globally and managing the induction of revenue and sales teams.
Early Career Experience
Guillermo's early career includes various roles in the hospitality sector. He worked as a Deputy Assistant Director Trainee at CLC World Resorts & Hotels in Austria and as a Deputy Manager at Puresurfcamps GmbH in Portugal. He also served as an Assistant General Manager at Atlantik Surf in Spain. These positions provided him with foundational experience in hotel management and operations.