Rafael Tovar
About Rafael Tovar
Rafael Tovar serves as the Director of Marketing for the Americas at HABITAS, a position he has held since 2023. He has a strong background in marketing, having previously worked at Hilton and Sonim Technologies, and holds a Master’s Degree in Marketing from Hult International Business School.
Work at Habitas
Rafael Tovar currently serves as the Director of Marketing for the Americas at Habitas, a position he has held since 2023. In this role, he is responsible for overseeing marketing strategies and initiatives across the Americas region. His leadership has been instrumental in launching four new hotel openings in three countries, including Todos Santos and Mazunte in Mexico, Santa Teresa in Costa Rica, and Atacama in Chile. Prior to this role, he was the Director of Marketing for LATAM at Habitas from 2020 to 2023.
Education and Expertise
Rafael Tovar earned a Master’s Degree in Marketing/Marketing Management from Hult International Business School, where he studied from 2015 to 2016. He also holds a Bachelor’s Degree in Banking, Corporate, Finance, and Securities Law from Universidad de Margarita, which he completed from 2008 to 2013. His educational background provides a strong foundation for his expertise in marketing and management.
Professional Background
Before joining Habitas, Rafael Tovar worked at Hilton, where he held the position of Commercial Director from 2019 to 2020 and Cluster Marketing Manager from 2017 to 2019 in Mexico City. His experience also includes a role as a Marketing Research Analyst at Sonim Technologies in San Mateo, United States, from 2016 to 2017. This diverse background in the hospitality and technology sectors has equipped him with valuable skills in marketing and strategic planning.
Marketing Achievements
During his career, Rafael Tovar has demonstrated significant marketing acumen, achieving a Return on Advertising Spend (ROAS) of 11:1 while managing a marketing budget exceeding $900,000. His ability to drive effective marketing campaigns has contributed to the successful launch of multiple hotel properties and enhanced brand visibility in competitive markets.
Language Proficiency
Rafael Tovar is fluent in both English and Spanish, with Spanish being his native language. This bilingual proficiency enables him to effectively communicate and engage with diverse audiences across the Americas, enhancing his effectiveness in marketing roles.