Habu
Habu, acquired by LiveRamp, offers a data clean room platform that enables secure, scalable, and interoperable data collaboration across various industries and tech stacks.
Habu Acquisition by LiveRamp
Habu has been acquired by LiveRamp. This acquisition signifies a strategic expansion of LiveRamp's capabilities, particularly in the realm of data collaboration and clean room technology. The integration aims to enhance LiveRamp’s offerings and enable clients to leverage decentralized data for improved business decision-making through secure and compliant means.
Habu Data Clean Room Platform
Habu's data clean room platform is created to unlock decentralized data, aiding in smarter business decisions through a scalable and secure environment. The platform is fully interoperable, integrating seamlessly with leading tech stacks like Snowflake, Databricks, Google Cloud, and Amazon. It supports various use cases, including consumer insights, advanced segmentation and activation, optimization and measurement, and data and model enrichment.
Industries Served by Habu
Habu's data clean room software is utilized across multiple industries, encompassing media, retail, consumer packaged goods (CPG), financial services, automotive, travel and hospitality, and healthcare and life sciences. The platform's design allows it to work with data in its native environment, eliminating the need for data movement and ensuring secure, efficient collaboration.
Features of Habu's Platform
Habu’s platform includes a range of features tailored to different needs and industries. These features comprise insights, segmentation and activation, measurement, and advanced data collaboration functionalities. The platform offers automation and APIs to enhance efficiencies and investments, supports privacy-preserving techniques, and includes no-code and low-code interfaces for accessibility. It is designed to be fully interoperable and includes built-in privacy and governance features to comply with GDPR, CCPA, and other regulations.
Leading Brands Using Habu
Leading brands such as Disney, L’Oreal, PepsiCo, Kroger, LinkedIn, and ASICS utilize Habu's data clean room software. These brands leverage the platform’s capabilities to securely collaborate and share data, ensuring privacy and compliance. Habu's software promotes secure processing and confidential computing, facilitating business intelligence, machine learning, and AI integration.