Alison Kohyama
About Alison Kohyama
Alison Kohyama is a Senior Marketing Communications Coordinator at Hamamatsu Corporation, where she has worked since 2000. She manages the budget for promotional activities and coordinates marketing efforts for trade shows and events.
Work at Hamamatsu
Alison Kohyama has served as the Senior Marketing Communications Coordinator at Hamamatsu Corporation since 2000. In her role, she manages the budget for all promotional activities, ensuring effective allocation of resources. Kohyama oversees a yearly marketing and promotions calendar that includes over 300 promotional activities. She collaborates with international counterparts to plan and produce marketing materials, enhancing the company's global outreach. Additionally, she serves as an on-site coordinator at trade shows and company-sponsored events, facilitating smooth operations and effective communication.
Previous Experience
Before joining Hamamatsu, Alison Kohyama worked as a Marketing Communications Administrative Assistant at Avaya and Lucent Technologies from 1994 to 1999. During her five years at each company, she gained valuable experience in marketing communications, which laid the foundation for her current role. This experience contributed to her understanding of marketing strategies and administrative processes within the technology sector.
Education and Expertise
Alison Kohyama has pursued various educational opportunities to enhance her expertise in marketing and communications. She studied Business Administration and Management at Raritan Valley Community College, earning an Associate of Science (A.S.). She furthered her education at Northern Illinois University, achieving the Certified Trade Show Marketer designation from 2014 to 2016. Currently, she is studying at the University of Indianapolis - School of Business and has achieved the Certified Meeting Manager (CMM) designation since 2019. Additionally, she is studying for the Healthcare Meeting Compliance Certificate (HMCC) through Meeting Professionals International, also achieving this certification in 2019.
Achievements
Alison Kohyama has received recognition for her contributions to marketing at Hamamatsu Corporation. She was awarded the Marketer of the Year award in both 2017 and 2020, highlighting her effectiveness in managing marketing communications and promotional initiatives. Her ability to coordinate large-scale marketing efforts and her commitment to professional development through certifications underscore her dedication to the field.