Veronika Zatulovskaya 🇺🇦
About Veronika Zatulovskaya 🇺🇦
Veronika Zatulovskaya is a Senior Director of Revenue Marketing at Handshake, where she has worked since 2024. She has extensive experience in marketing roles across various companies, including RingCentral and Tubular Labs, and holds degrees in Political Science and Spanish Studies from Santa Clara University.
Current Role at Handshake
Veronika Zatulovskaya serves as the Sr. Director of Revenue Marketing at Handshake, a position she has held since 2024. In this role, she is responsible for overseeing marketing strategies that drive revenue growth. Her expertise includes managing demand generation programs and executing marketing initiatives that align with sales objectives. She is based in the San Francisco Bay Area.
Previous Experience in Marketing
Before her current role, Zatulovskaya held several marketing positions. She worked at Handshake as the Director of Integrated Campaigns and Field Marketing from 2021 to 2024. Prior to that, she was the Sr. Field Marketing Manager at Kespry and the Director of Field Marketing at Tubular Labs. Her experience spans various companies, including RingCentral and Pentaho, where she developed and executed marketing programs.
Educational Background
Zatulovskaya studied at Santa Clara University, where she earned a B.S. in Political Science and a B.A. in Spanish Studies and International Relations from 2005 to 2009. Additionally, she participated in the Washington Semester Program in International Law and Organizations at American University in 2008. Her education has provided her with a strong foundation in both marketing and international relations.
Early Career and Internships
Zatulovskaya began her career as a Political Intern and Research Assistant at CWA in 2008. She later worked as a Litigation Assistant at Girard Gibbs LLP from 2010 to 2011. These early roles contributed to her skills in research and analysis, which she later applied in her marketing career.
Expertise in Marketing Strategies
Zatulovskaya has a proven track record in managing demand generation programs and designing innovative marketing strategies. Her experience includes comprehensive campaign analysis and alignment with sales efforts, allowing her to drive demand at all stages of the marketing funnel. This expertise has been a significant asset in her various roles throughout her career.