Alfredo Settimio
About Alfredo Settimio
Alfredo Settimio serves as the Lead Designer at Harley-Davidson Motor Company, where he has worked since 2014. He specializes in creating designs that combine trendy and vintage aesthetics, notably leading the successful 1903 Collection launched in August 2017.
Work at Harley-Davidson
Alfredo Settimio has served as Lead Designer at Harley-Davidson Motor Company since 2014. His role involves overseeing the design process for various apparel collections. Settimio has been instrumental in shaping the brand's aesthetic, particularly focusing on products that appeal to the premium customer segment. His tenure at Harley-Davidson spans a decade, during which he has contributed significantly to the company's design initiatives.
Design Leadership in the 1903 Collection
Under Alfredo Settimio's leadership, the 1903 Collection was launched in August 2017. This collection features a range of premium apparel, including leather jackets, denim jackets, vests, shirts, and knits. The collection has exceeded expectations since its introduction, reflecting Settimio's ability to create designs that resonate with consumers. His focus on blending trendy and vintage aesthetics has positioned the 1903 Collection as a standout offering within the Harley-Davidson brand.
Specialization in Design Aesthetics
Alfredo Settimio specializes in creating designs that merge trendy and vintage aesthetics. This unique approach caters specifically to Harley-Davidson's premium customer segment. His expertise in balancing contemporary trends with classic styles has contributed to the success of the brand's apparel offerings, particularly in the 1903 Collection.
Background in Design
Alfredo Settimio has a background that supports his role as Lead Designer at Harley-Davidson. His experience in the design industry has equipped him with the skills necessary to lead innovative projects. Settimio's understanding of market trends and consumer preferences informs his design decisions, ensuring that the products align with the brand's identity and customer expectations.