Alyssa Stecyna
About Alyssa Stecyna
Alyssa Stecyna is a Senior Marketing Analyst at Harley-Davidson Motor Company, where she develops marketing plans and collaborates with cross-functional teams. Previously, she held marketing roles at PetSmart and completed internships at The Bradford Group and AroundCampus Group.
Current Role at Harley-Davidson
Alyssa Stecyna serves as a Senior Marketing Analyst at Harley-Davidson Motor Company, a position she has held since 2022. In this role, she develops marketing plans and writes creative briefs to ensure brand consistency and timely execution. Her responsibilities include collaborating with cross-functional teams and agencies to create cohesive campaigns that align with brand initiatives.
Previous Experience at PetSmart
Before joining Harley-Davidson, Alyssa worked at PetSmart from 2019 to 2022 as an Associate Marketing Manager in Phoenix, Arizona. During her tenure, she supported cat consumer segments through various marketing tactics, focusing on consumables, hardgoods, proprietary brands, and vendor partners. Additionally, she held the position of Brand Events Intern at PetSmart for two months in 2018.
Internship at The Bradford Group
Alyssa gained early experience as a Licensing Intern at The Bradford Group in Niles, Illinois, in 2017. This internship lasted for three months and provided her with foundational skills in marketing and licensing.
Educational Background
Alyssa completed her high school education at Lemont High School, achieving a GPA of 3.8 from 2011 to 2015. She then pursued a Bachelor’s Degree in Mass Communication/Media Studies at Indiana University Bloomington, where she studied from 2015 to 2019.
Marketing Experience and Skills
Throughout her career, Alyssa has utilized consumer data and competitive insights to assist in developing marketing strategies and annual campaign calendars. She also worked as a GMAT Brand Ambassador for AroundCampus Group in 2016, where she engaged with prospective students and promoted the GMAT program.