Brad Bernard
About Brad Bernard
Brad Bernard serves as the Senior Vice President of Innovation & Marketing at Harmelin Media, where he has worked since 2021. With extensive experience in digital strategy and marketing across various sectors, he is recognized for his expertise in digital media and frequently shares insights at industry events.
Work at Harmelin Media
Brad Bernard currently serves as the Senior Vice President of Innovation & Marketing at Harmelin Media, a position he has held since 2021. His role focuses on driving innovative marketing strategies and enhancing the company's service offerings. Prior to this, he was Vice President of Digital Strategy and Innovation at the same organization from 2015 to 2021. His tenure at Harmelin Media spans over nine years, during which he also held the position of Vice President of Online Media & Analytics from 2006 to 2015.
Previous Experience
Before his current role, Brad Bernard worked at Traction Labs Inc as an Advisor from 2017 to 2021. His earlier career includes positions at OMD USA as Associate Media Director from 2002 to 2006, and at Sprint as Integrated Marketing Manager / Media Manager from 1995 to 1999. He also has experience in consulting at Verizon for a brief period in 2001 and held media planning roles at DDB and Leo Burnett in the 1990s.
Education and Expertise
Brad Bernard earned a Bachelor of Science degree in Advertising from The University of Texas at Austin, where he studied from 1988 to 1992. He possesses deep expertise in various areas including cross-platform video, programmatic advertising, social media, paid search, SEO, influencer marketing, and performance media. His strong background in quantitative analysis, econometric modeling, and data visualization supports his strategic decision-making in marketing.
Industry Engagement
Brad Bernard frequently speaks at universities and industry events, sharing insights on digital media, data management, and emerging media trends. His participation in these forums highlights his commitment to knowledge sharing and thought leadership within the marketing and advertising sectors.
Sector Experience
Throughout his career, Brad Bernard has gained experience across a diverse range of sectors, including healthcare, retail, automotive, B2B, travel, finance, and quick-service restaurants (QSR). This breadth of experience allows him to apply marketing strategies effectively across different industries.