Caro Nelson
About Caro Nelson
Caro Nelson is the Digital Media Director at Harmelin Media in Philadelphia, Pennsylvania, where she has worked since 2018. She has extensive experience in digital media strategy across various global markets and has held senior roles in multiple organizations, including OneDayOnly.co.za and Incubeta.
Work at Harmelin Media
Caro Nelson has served as the Digital Media Director at Harmelin Media since 2018. Based in Philadelphia, Pennsylvania, she has been responsible for overseeing digital media strategies and initiatives for the agency. Her role involves managing various aspects of digital marketing, ensuring effective execution of campaigns, and optimizing media performance.
Previous Experience in Digital Media
Before joining Harmelin Media, Caro Nelson worked at OneDayOnly.co.za as the Digital Performance Lead from 2017 to 2018. Prior to that, she held the position of Head of Media Strategy at Incubeta from 2013 to 2017. Her career also includes a role as Digital Media Manager at Dentsu Aegis Network from 2011 to 2013, all based in Cape Town, South Africa.
Education and Expertise
Caro Nelson studied at AAA School of Advertising, where she focused on Brand Management and Media Management, achieving a qualification in Integrated Marketing Communications from 2002 to 2005. Additionally, she attended City Varsity, completing a Creative Writing program in 2005. Her educational background supports her extensive expertise in digital media strategy and marketing.
Global Digital Media Experience
Caro Nelson possesses extensive experience in managing digital media strategies across various global markets, including Africa, Asia, and Australia. She has worked with diverse client verticals such as finance, retail, tourism, and healthcare, showcasing her ability to adapt strategies to different industry needs.
Leadership and Strategic Planning
Caro Nelson has a strong background in team leadership and account management. She specializes in digital media strategic planning and global marketing, with a focus on senior media strategy roles that encompass social, display, search, and vendor/IO buys.