Heather Shields
About Heather Shields
Heather Shields is an SEO Manager at Harmelin Media, where she has worked since 2021. She has a diverse background in digital marketing, having held various roles including Editor in Chief at UDress Magazine and Lead Quality Assurance Editor at Groupon.
Current Role at Harmelin Media
Heather Shields serves as the SEO Manager at Harmelin Media, a position she has held since 2021. In this role, she focuses on optimizing digital marketing strategies to enhance online visibility and engagement. Her responsibilities include developing SEO strategies, analyzing performance metrics, and ensuring content is effectively delivered to target audiences. She previously worked as a Senior SEO Strategist at the same company from 2019 to 2021, where she further honed her skills in search engine optimization.
Previous Experience at UDress Magazine
Heather Shields co-founded UDress Magazine, where she served as Editor in Chief, President, and Co-Founder from 2006 to 2007. During her tenure, she played a pivotal role in shaping the magazine's content and direction. Prior to this, she was the Executive Editor and Vice President from 2004 to 2006. Her leadership contributed to the magazine's growth and engagement within the community.
Education and Expertise
Heather Shields earned a Bachelor of Science degree in Fashion Merchandising and Journalism from the University of Delaware, where she studied from 2003 to 2008. Her educational background provides a strong foundation for her career in digital marketing and content creation. She possesses expertise in SEO, SEM/PPC, market planning, and content creation, which she applies in her current and previous roles.
Career Path and Roles
Heather Shields has held various positions across multiple organizations, showcasing her versatility in the field of digital marketing. She worked at Groupon as a Lead Quality Assurance Editor and later as a City Planning Analyst III. Her experience also includes roles at NuPoint Marketing as Digital Positioning Director and at Chloe Johnston Experiences as Director of Social Media and Marketing. Additionally, she interned at Aroundphilly.Com and served as Music and Style Content Editor at Metroland Alternative Newsweekly.
Professional Skills and Interests
Heather Shields is recognized for her organizational skills and proactive approach to her work. She has a passion for engagement and community management, emphasizing the importance of optimized delivery in digital marketing strategies. Her strengths include market planning and content creation, alongside a particular focus on the use of the Oxford Comma in her writing.