Tom Witkowski
About Tom Witkowski
Tom Witkowski serves as the Senior Director of Alumni Marketing and Communications at Harvard Business School, where he has worked since 2012. With a background in journalism and a degree in Advertising from Syracuse University, he focuses on content marketing strategies that enhance engagement and support organizational goals.
Work at Harvard Business School
Tom Witkowski has served as the Senior Director of Alumni Marketing and Communications at Harvard Business School since 2012. In this role, he develops and implements strategies for content creation and distribution that align with the institution's organizational goals. His work focuses on enhancing engagement with targeted audiences, particularly alumni, through effective storytelling and content marketing.
Education and Expertise
Tom Witkowski earned a Bachelor of Science degree in Advertising from Syracuse University, where he studied from 1982 to 1985. His educational background in advertising, combined with his experience as a newspaper and magazine reporter and editor, informs his approach to content marketing. This expertise allows him to produce diverse content formats that resonate with various audiences.
Background
Before his tenure at Harvard Business School, Tom Witkowski worked as a reporter and editor in the newspaper and magazine industries. This background has equipped him with skills in storytelling and content production, which he applies to his current role in higher education marketing and communications.
Achievements in Content Marketing
In his role at Harvard Business School, Tom Witkowski has contributed to improving messaging and strengthening connections with alumni and other audiences. He supports fundraising and branding efforts through strategic content marketing initiatives, utilizing various formats including written, audio, and video content to enhance brand messaging.