Havas
Havas is a global advertising and communications services company, operating 73 Havas Villages and part of the Vivendi group, enhancing brand experiences through its Havas CX network.
Global Operations
Havas operates 73 Havas Villages worldwide, delivering integrated advertising and communications services. These locations are spread across major global cities such as Paris, New York, Tokyo, and Buenos Aires. Each village is designed to facilitate a seamless integration of creative, media, content, and data professionals, providing comprehensive client services under one roof.
Part of the Vivendi Group
Havas is part of the Vivendi group, a global entertainment and media conglomerate. This association provides Havas unique access to a range of entertainment and cultural resources, enhancing their capability to deliver nuanced and culturally relevant advertising and communications strategies.
Havas CX Network
The Havas CX network is an initiative launched by Havas to improve brand and customer experiences. This network focuses on leveraging data and insights to deliver more personalized and effective marketing strategies, aiming to strengthen the connection between brands and their consumers.
Meaningful Brands Study
Havas conducts the Meaningful Brands study, which evaluates the value and impact of brands from the perspective of consumers worldwide. This study provides comprehensive insights into how brands are perceived, their societal contributions, and their influence on consumers' lives, helping companies align their strategies with market expectations.
Integrated Service Model
Havas employs a village model to integrate various professionals including creative, media, content, and data experts within a single location. This approach aims to provide more cohesive and efficient services to clients, ensuring that all aspects of a campaign are well-coordinated and aligned with overall strategic goals.