Tasha Rames
About Tasha Rames
Tasha Rames is a Marketing Email Coordinator at Hawaiian Airlines, where she has worked since 2015. She holds a Bachelor of Business Administration in Marketing from the University of Hawaii at Manoa and has played a significant role in optimizing email marketing strategies.
Current Role at Hawaiian Airlines
Tasha Rames serves as the Marketing Email Coordinator at Hawaiian Airlines, a position she has held since 2015. In this role, she is responsible for overseeing email marketing initiatives, ensuring effective communication with customers. Rames has contributed to the development of a comprehensive content schedule for email campaigns, which enhances the overall marketing strategy. Her work involves collaborating with various teams to optimize email performance and drive engagement.
Previous Experience at Hawaiian Airlines
Before her current role, Tasha Rames worked at Hawaiian Airlines in various capacities. She began as a Marketing Promotions Temp from 2012 to 2013, where she collaborated with IT departments to establish necessary infrastructures for email marketing. Following this, she served as a Marketing Promotions Coordinator from 2013 to 2015, where she played a key role in implementing A/B testing and segmentation strategies to enhance email campaign performance.
Education and Academic Background
Tasha Rames studied at the University of Hawaii At Manoa, where she earned a Bachelor of Business Administration with a focus on Marketing from 2007 to 2012. She also attended Kapaa High School and participated in the University of Hawai‘i System. Her academic background has equipped her with the knowledge and skills necessary for her career in marketing.
Contributions to Email Marketing Strategies
In her role at Hawaiian Airlines, Tasha Rames has made significant contributions to email marketing strategies. She has participated in strategic meetings to shape the direction of email campaigns and has generated creative briefs and content matrices that guide the production of targeted marketing content. Her efforts in optimizing email performance through A/B testing and segmentation have been integral to the success of the airline's marketing initiatives.