Sierra Smith
About Sierra Smith
Sierra Smith is a Content Marketing Manager at Hearst, with a background in digital media and content strategy across various industries. She has held multiple roles in marketing and media, including positions at Cox Media Group and Exhibit Concepts, Inc.
Current Role as Content Marketing Manager
Sierra Smith currently serves as a Content Marketing Manager at Hearst, a position she has held since 2022. In this role, she is responsible for overseeing content marketing strategies and initiatives. Her work involves managing digital media buying for superbrands, ensuring they effectively navigate changing algorithms to maintain audience reach. She focuses on developing and executing marketing campaigns that drive engagement and conversions.
Experience at Hearst
Sierra Smith previously worked at Hearst as a Marketing Specialist focused on Lead Generation from 2020 to 2022. During her tenure, she assisted with the ideation of content topics and reported final results to clients across various industries, including healthcare, automotive, retail, and real estate. Her contributions helped enhance the effectiveness of marketing strategies for diverse clients.
Professional Background at Cox Media Group
Sierra Smith has extensive experience at Cox Media Group, where she held multiple roles. She worked as a Social Media Analyst in 2015, focusing on radio, and later served as a Digital Audience Specialist I and Digital Fulfillment Specialist in 2016. From 2017 to 2019, she was a Digital Media Planner, where she developed pricing and fulfillment processes for native advertising. Her efforts positioned broadcast brands strategically during Nielsen sweeps to optimize audience engagement.
Previous Roles and Contributions
Before her current role, Sierra Smith worked at Exhibit Concepts, Inc. as a Content Marketing Specialist from 2019 to 2020. She also held a position as a Content Producer for Dayton.com in 2015. Earlier in her career, she was a Social Media and Engagement Editor at Edge Music Network in 2014. In these roles, she led marketing efforts to guide consumers through the conversion funnel, generating leads and driving subscriptions.
Educational Background
Sierra Smith studied at Wright State University, where she earned a Bachelor of Arts (B.A.) degree in Mass Communication/Media Studies with a Minor in Music. Her studies spanned from 2010 to 2015, providing her with a solid foundation in communication and media strategies that she applies in her professional roles.