Suzanne Peters
About Suzanne Peters
Suzanne Grethen is the Senior Vice President of Promotion & Marketing at Hearst Television, having served in various promotional and marketing roles within the company since 1993.
Title and Role at Hearst Television
Suzanne Grethen serves as the Senior Vice President, Promotion & Marketing at Hearst Television. She stepped into this role in 2019 after contributing to the company since 1993 in various capacities. In her position, Grethen collaborates with Hearst Television stations to effectively market and position their unique brand values to local audiences. Her responsibilities also include supervising group promotion, brand-building, and graphics-packaging initiatives for multiple stations.
Career Path and Experience
Suzanne Grethen was promoted to the role of Senior Vice President, Promotion & Marketing at Hearst Television in 2019. She had previously held the position of Vice President, Promotion & Marketing since 2011. Grethen began her tenure with Hearst at WESH-TV, the company's Orlando, Florida NBC affiliate, where she served as Creative Services Director starting in 2000. Before joining WESH-TV, she was employed for seven years at WISN-TV, Hearst's ABC affiliate in Milwaukee, Wisconsin, where she initially served as Director of On-Air Promotion and later as Creative Services Director.
Significant Contributions and Initiatives
In her roles at Hearst Television, Suzanne Grethen has played a key part in several significant initiatives. She was instrumental in the creation and continued strategic leadership of Hearst's group-wide graphics hub. Additionally, Grethen has developed successful integrated marketing campaigns that reached local consumers through both traditional and emerging social media platforms. Her contributions have significantly enhanced group promotion and brand building across various Hearst stations.
Early Career and Roles
Before her long-standing career at Hearst Television, Suzanne Grethen held various positions in the broadcast industry. She served as Director of Advertising and Promotion at Burnham Broadcasting's WLUK-TV in Green Bay, Wisconsin. Prior to that, she worked as the Director of Promotion and Public Service at Tak Communications' WXOW-TV in La Crosse, Wisconsin. These roles helped to solidify her expertise and provided a strong foundation for her subsequent leadership positions in promotion and marketing.
Educational Background
Suzanne Grethen holds a bachelor's degree in mass communications from the University of Wisconsin at La Crosse. This educational background has equipped her with the necessary skills and knowledge to excel in the field of promotion and marketing within the television industry.