Tony Garant
About Tony Garant
Tony Garant is a Strategic Account Executive specializing in Craft Beer and Cannabis Marketing at Hearst, with a background in Business Administration. He has extensive experience in marketing and sales across various organizations, including Michigan Green State and Great Lakes Loons.
Work at Hearst
Tony Garant serves as a Strategic Account Executive specializing in Craft Beer and Cannabis Marketing at Hearst. He has held this position since 2020, contributing to the Hearst Midwest Media Group, which encompasses 10 newspapers, 3 weekly shoppers, and various magazine and special publications. His role involves developing marketing strategies tailored to the craft beer and cannabis sectors, leveraging Hearst's extensive media resources to enhance brand visibility and engagement.
Education and Expertise
Tony Garant earned a Bachelor of Business Administration (B.B.A.) in Business Administration and Management from Saginaw Valley State University, where he studied from 2013 to 2016. He also holds a General Studies Certificate from Jackson College, obtained between 2011 and 2013. Additionally, he pursued a Minor in Athletic Coaching at Saginaw Valley State University. His educational background provides a solid foundation for his expertise in marketing and strategic account management.
Background
Before his current role at Hearst, Tony Garant worked in various positions that contributed to his professional development. He served as the Youth Basketball Coordinator at YMCA of the USA for six months in 2015-2016. He also held the position of Director of Group Sales at Great Lakes Loons from 2014 to 2020, where he gained experience in sales and marketing. His earlier role as Sponsorship Coordinator at the Dow Corning Tennis Classic further enhanced his skills in managing partnerships and sponsorships.
Achievements
Tony Garant has developed comprehensive data-driven marketing solutions that encompass various strategies, including content marketing, search engine marketing (SEM), search engine optimization (SEO), mobile/location-based targeting, website development, video production, and social media management. His work focuses on creating effective marketing campaigns for the craft beer and cannabis industries, utilizing a range of digital marketing techniques to drive results.