Tracy Ziemer
About Tracy Ziemer
Tracy Ziemer serves as the Editorial Director at Hearst, bringing extensive experience in content strategy and editorial management across various media platforms. Her background in culinary arts enhances her expertise in food-related media, complementing her roles at notable organizations such as CNN, Food & Wine, and Consumer Reports.
Work at Hearst
Tracy Ziemer has been serving as the Editorial Director at Hearst since 2020. In this role, she oversees editorial strategies and content development across various platforms. Her leadership contributes to the company's focus on innovative storytelling and audience engagement.
Previous Experience in Digital Media
Before her current position, Ziemer held several significant roles in digital media. She worked at CNN as Director of Content Strategy from 2016 to 2019, where she managed content for CNN, CNN Business, HLN, and Great Big Story. Additionally, she served as Senior Manager of Content Strategy at CNN from 2014 to 2016. Her experience also includes a tenure at Food & Wine as Deputy Digital Editor from 2010 to 2011.
Background in Culinary Arts
Tracy Ziemer has a background in culinary arts, specifically in Baking and Pastry Arts. She studied at the Institute of Culinary Education, where she achieved expertise as a Baker/Pastry Chef. This culinary knowledge enhances her editorial work in food-related media.
Education and Expertise
Ziemer holds a B.S. in Professional Communication from Alverno College and an M.S. in Journalism from Columbia University - Graduate School of Journalism. Her educational background supports her extensive experience in content strategy and brand partnership strategies.
Career Progression and Roles
Throughout her career, Ziemer has held various positions that demonstrate her versatility in media. She worked at Consumer Reports WebWatch as Senior Producer and Researcher from 2002 to 2005 and was a Special Assistant to the President at The Pew Charitable Trusts from 1996 to 1998. She also contributed to ABCNEWS.com as a Sports Producer and held a consulting role in social media marketing at Levain Bakery.