Jeff R.
About Jeff R.
Jeff R. is the Director of Marketing Analytics at Hexagon AB, where he has worked since 2019. He holds a BS in Control Systems Engineering from the United States Naval Academy and an MBA in Marketing and Information Systems Management from Rice University.
Work at Hexagon AB
Currently, Jeff R. serves as the Director of Marketing Analytics at Hexagon AB, a position he has held since 2019. In this role, he has spearheaded various projects aimed at enhancing data management and analytics capabilities. Notably, he led an initiative utilizing Moody’s Company Database to cleanse, augment, and normalize a cross-divisional dataset. Additionally, he designed datasets to automatically populate Quarterly Business Reports and Executive KPI Dashboards. Jeff also authored the Consumer Electronic Show Multi-Divisional Event Dashboard success measurement process, demonstrating his focus on data-driven decision-making. He implemented a Global Center-of-Excellence model across eight decentralized divisions and over 15 brands, contributing to operational efficiency.
Education and Expertise
Jeff R. holds a Bachelor of Science degree in Control Systems Engineering from the United States Naval Academy, where he studied from 1981 to 1985. He furthered his education by obtaining a Master of Business Administration (MBA) with a focus on Marketing and Information Systems Management from Rice University's Jesse H. Jones Graduate School of Business, completing his studies from 1990 to 1992. His educational background provides a solid foundation for his expertise in marketing analytics and product management.
Background
Jeff R. has a diverse professional background that spans multiple industries. He began his career in the US Navy, serving as a Communications Officer on the USS Puffer SSN652 from 1985 to 1990. Following his military service, he transitioned into the corporate sector, holding various roles in marketing and product management. His experience includes positions at UPS as a Pricing Analyst, and at The Weather Channel as a Project Manager. He has also worked at PGi in several capacities, including Director of R&D Product Management Special Projects and Director of Sales and Marketing Automation.
Achievements
Throughout his career, Jeff R. has made significant contributions to the organizations he has worked for. At Hexagon AB, he authored Data Protection Impact Assessments for the DOMO platform, addressing privacy and data protection concerns. His leadership in implementing a Global Center-of-Excellence model has streamlined operations across multiple divisions. Additionally, his work at PGi and Sevista Technologies in product management and development has helped shape strategic initiatives that align with market demands.