John Gilbert
About John Gilbert
John Gilbert is a Senior Content Strategist at Hexagon AB, where he has worked since 2021. He has extensive experience in corporate communications and brand strategy, having held senior roles at various organizations including IBS Software, Bader Rutter, and Novelis.
Work at Hexagon AB
John Gilbert has been serving as a Senior Content Strategist at Hexagon AB since 2021. In this role, he develops corporate storytelling strategies that align with business goals and marketing plans. He focuses on mapping content to audience journeys, which enhances the effectiveness of content strategies and campaigns. His responsibilities include authoring, reviewing, and editing externally-facing content that supports brand-building and marketing activities.
Previous Experience in Brand and Communications
Prior to his current position, John Gilbert held various roles in brand and communications. He worked at IBS Software as a Senior Brand & Communications Strategist from 2019 to 2020. Before that, he was the Vice President of the Digital Solutions Group at Bader Rutter from 2006 to 2010. He also served as the Director of Corporate Communications & Brand Strategy at Novelis from 2010 to 2015, and as a Senior Communications Strategist at White Deer Group from 2020 to 2021.
Education and Expertise
John Gilbert studied at the University of Wisconsin-Milwaukee and Michigan State University. He also participated in the Michigan State University Study Abroad Program, where he focused on German Language and Literature. Additionally, he studied French Language and Literature at Université de Tours. His educational background supports his expertise in content strategy and communications.
Experience in Marketing Communications
John Gilbert has extensive experience in marketing communications. He worked at CP Kelco as a Senior Manager for Global Brand & Marketing Communications from 2016 to 2018. His roles have consistently involved developing strategies that integrate content planning with audience engagement, showcasing his ability to enhance brand visibility and communication effectiveness.