Kerry Trivers
About Kerry Trivers
Kerry Trivers serves as the Vice President of Marketing for Geosystems at Hexagon AB, a position he has held since 2018. With extensive experience in marketing across various companies, he has a strong background in portfolio marketing, brand management, and digital strategies.
Work at Hexagon AB
Kerry Trivers has served as the Vice President of Marketing for Geosystems at Hexagon AB since 2018. In this role, Trivers focuses on marketing strategies that align with the company's goals in the geospatial industry. His responsibilities include overseeing marketing initiatives, enhancing brand presence, and driving engagement through various channels. Trivers operates from the Greater Atlanta Area, contributing to Hexagon's objectives with a strong emphasis on collaboration and talent development within marketing teams.
Previous Experience in Marketing
Prior to joining Hexagon AB, Kerry Trivers held several significant positions in marketing. He was the Vice President of Marketing at PGi from 2014 to 2018, where he advanced marketing strategies in a competitive landscape. Before that, Trivers served as Senior Director of Marketing at PGi from 2009 to 2014. His earlier roles include Director of Advertising and Marcom at BellSouth/AT&T and Senior Manager of Global Advertising at MCI, where he gained extensive experience in both B2C and B2B marketing.
Education and Expertise
Kerry Trivers earned a Bachelor of Arts degree in Marketing and Advertising from The University of Alabama, where he studied from 1985 to 1989. His educational background laid the foundation for his extensive career in marketing. Trivers possesses expertise in developing multi-channel marketing strategies, digital demand generation, and automated email nurture. He has a deep understanding of market trends and excels in portfolio marketing, brand/content marketing, and social media engagement.
Skills in Marketing Strategy
Trivers demonstrates a strong capability in bridging the gap between marketing strategy and implementation. He is skilled in facilitating decision-making processes and supporting strategic planning initiatives. His proven track record includes measuring the ROI of marketing decisions and optimizing market opportunities. Trivers has successfully engaged collaborative resources and developed talent within marketing teams, contributing to the overall effectiveness of marketing efforts.