Nils Gerdes
About Nils Gerdes
Nils Gerdes is a Global Marketing Manager at Hiab, where he has worked since 2022. He has extensive experience in marketing and project management, having previously held various roles at Michelin and other organizations.
Work at Hiab
Nils Gerdes has been serving as the Global Marketing Manager at Hiab since 2022. In this role, he has been involved in significant initiatives, including the commercial launch of the new HIAB iX crane range, which emphasizes electric hybrid crane solutions. He also executed the Elmia 2022 trade show as the stand-in Swedish Operational Marketing Manager, overseeing a project budget of EUR 200k for both indoor and outdoor exhibition areas.
Previous Experience
Before joining Hiab, Nils Gerdes held various positions at Michelin from 2011 to 2022, including roles such as Nordic CRM Manager, Pricing Manager, and Brand Manager B2B. His experience at Michelin spanned multiple functions, including business analysis, market analysis, and internal training. He also worked as a Research Coordinator at Linköpings universitet and co-founded Paperton, where he contributed to sales and marketing efforts.
Education and Expertise
Nils Gerdes holds a Master's degree in Business Management, Marketing, and Finance from Linköping University, which he completed from 2001 to 2007. He also achieved a High School Diploma in Nature Sciences from Sundsta-Älvkullegymnasiet between 1995 and 1998. Additionally, he studied Marketing and Languages at the University of Kassel as part of an Erasmus program in 2004 and completed military training at Försvarsmakten, obtaining the rank of Vpl Fänrik.
Project Management and Coordination
Nils Gerdes has demonstrated strong project management skills through various initiatives. He led the transformation of the R&D center in Hudiksvall into a modern showroom, managing a project budget of EUR 80k. He also coordinated the 2022 World Crane Championship, overseeing local competitions in 12 countries and the finals at the IAA transportation event in Hannover, Germany, with a project budget of EUR 150k.