Taisiia Chikarkova
About Taisiia Chikarkova
Taisiia Chikarkova is a Digital Marketing Specialist with extensive experience in e-commerce and marketing analytics. Currently employed at Hiab since 2019, she leads initiatives for the company's webshop and has a strong educational background in International Marketing and Business Development.
Work at Hiab
Taisiia Chikarkova has been employed at Hiab as a Digital Marketing Specialist since 2019. In this role, she leads marketing initiatives for the company's webshop, collaborating closely with front lines and central services. Her responsibilities include optimizing marketing strategies and content to improve spare parts sales. Chikarkova actively participates in the development of Hiab's webshop, focusing on content creation, search engine optimization (SEO), marketing strategies, and analytics. She also provides detailed reports and analysis on campaign results, user behavior, and webshop performance to management and product managers.
Education and Expertise
Taisiia Chikarkova has a strong educational background in business and marketing. She earned her Master of Business Administration (MBA) in International Marketing from Lappeenranta University of Technology, completing her studies from 2016 to 2019. Prior to that, she studied at Saimaa University of Applied Sciences, where she obtained a Bachelor of Business Administration (B.B.A.) in International Business from 2013 to 2016. Additionally, she studied at Munich University of Applied Sciences for one year, focusing on International Business. Chikarkova also completed a Master of Business Administration (MBA) in International Marketing and Business Development at SKEMA Business School from 2018 to 2019.
Previous Experience at True VR
Before joining Hiab, Taisiia Chikarkova worked as a Digital Marketing Specialist at True VR from 2017 to 2019. During her two years in this position, she was based in the Helsinki Area, Finland. Her role involved developing and implementing digital marketing strategies to promote True VR's offerings. This experience contributed to her expertise in digital marketing, which she has since applied in her current position at Hiab.