Katherine Herrmann
About Katherine Herrmann
Katherine Herrmann is a Media Coordinator at Hiebing in Austin, Texas, where she has worked since 2016. She focuses on using media to uncover consumer motivations and has a background in journalism and communications.
Work at Hiebing
Katherine Herrmann has served as a Media Coordinator at Hiebing since 2016. In this role, she focuses on utilizing media to uncover consumer motivations and the stories behind engagement with advertisements. Prior to her current position, she worked as a Media Intern at Hiebing for four months in 2015. Her experience at Hiebing has contributed to her understanding of media strategies and consumer engagement.
Education and Expertise
Katherine Herrmann studied at the University of Wisconsin - Madison, where she earned a Bachelor of Arts degree in Journalism from 2012 to 2015. Additionally, she completed her high school education at Sheboygan Lutheran High School from 2008 to 2012. Her academic background provides a solid foundation for her work in media and communications.
Background
Katherine Herrmann has a diverse professional background that includes various roles in marketing and communications. Before joining Hiebing, she worked as a Marketing Assistant at Boardman & Clark LLP for two months in 2015. She also gained experience as an intern in communications at the University of Wisconsin-Madison's Office of Sustainability and at the Wisconsin Energy Institute.
Professional Interests
Katherine Herrmann is passionate about leveraging technology to connect with audiences in meaningful ways. She has a strong interest in entrepreneurship and seeks innovative strategies to engage consumers. Driven by curiosity, she analyzes data to gain insights into consumer behavior, aiming to enhance engagement through targeted media efforts.
Previous Work Experience
Katherine Herrmann has held various positions prior to her current role. She worked as a waitress at Blue Harbor Resort in Sheboygan, Wisconsin, from 2012 to 2014. Her internship experiences include roles at the Wisconsin Energy Institute and the University of Wisconsin-Madison, where she contributed to communications efforts related to sustainability and energy.