Katie Goodale
About Katie Goodale
Katie Goodale is a Director at Hiebing, where she has worked since 2020. With a background in public relations and social media, she specializes in launching campaigns that enhance brand awareness and has experience with high-profile clients.
Current Role at Hiebing
Katie Goodale serves as the Director at Hiebing, a position she has held since 2020. In this role, she oversees public relations, social media, and content strategies, focusing on enhancing brand awareness and affinity. Her leadership contributes to the development and execution of campaigns that effectively connect brands with their target audiences.
Previous Experience at Hiebing
Katie Goodale has an extensive history with Hiebing, having worked in various capacities from 2012 to 2020. She began as a PR and Social Media Account Executive, then progressed to Account Manager, and later served as PR & Social Media Senior Account Executive before becoming Associate Director. Her experience at Hiebing spans over eight years, during which she developed expertise in launching impactful campaigns.
Background in Public Relations
Katie Goodale's career in public relations includes significant roles prior to her tenure at Hiebing. She worked as a Publicist at Six Flags Great America from 2005 to 2007 and as a Senior Account Executive at Media Logic from 2007 to 2012. These positions provided her with foundational skills in crisis management and content programs, particularly for high-profile clients.
Education and Expertise
Katie Goodale studied at Marquette University from 2001 to 2005, earning a degree that laid the groundwork for her career in public relations. Her expertise includes launching campaigns, crisis management, and identifying key insights in complex industries, which allows her to effectively connect brands with both B2B and B2C clients.
Client Experience
Throughout her career, Katie Goodale has worked with a diverse range of clients, including high-profile organizations such as Doctors Without Borders, ABC Supply, and American Family Insurance. Her experience spans various sectors, enabling her to apply her skills in different contexts and enhance brand visibility.