Taylor Mc Knight, MSc
About Taylor Mc Knight, MSc
Taylor Mc Knight, MSc, is a Digital Marketing PR Specialist II with extensive experience in event marketing and digital strategies. Currently employed at HigherVisibility and American Eagle Outfitters Inc., Mc Knight has a strong background in content creation and has worked in various marketing roles since 2015.
Work at HigherVisibility
Taylor Mc Knight currently holds the position of Digital Marketing PR Specialist II at HigherVisibility, a role she has occupied since 2022. In this capacity, she applies her expertise in digital marketing and public relations to enhance the company's marketing efforts. Prior to this position, she served as Digital Marketing PR Specialist I at HigherVisibility from 2021 to 2022, where she contributed to various marketing initiatives.
Education and Expertise
Taylor Mc Knight earned her Master of Science in Integrated Marketing Communications from the University of Mississippi, completing her studies from 2020 to 2022. She also holds a Bachelor of Business Administration in Marketing from Mississippi State University, where she studied from 2017 to 2020. Additionally, she obtained an Associate of Arts in Marketing from Itawamba Community College, studying from 2015 to 2017. Her education has equipped her with strong skills in content creation and digital marketing strategies.
Background
Taylor Mc Knight has a diverse background in marketing and communications. She began her career at Itawamba Community College, where she served in various roles, including Tutor and Student Recruitment Team Member. She later worked as a Marketing Communications Intern at Parents of College Students and as a Social Media Coordinator for the United Nations Association. Her involvement in event marketing is highlighted by her role on the Mississippi State Dance Marathon Marketing Committee from 2019 to 2020.
Current Roles at American Eagle Outfitters Inc.
In addition to her role at HigherVisibility, Taylor Mc Knight works at American Eagle Outfitters Inc. as a Social Media / Graphics Associate since 2020. She also serves as a Brand Ambassador / Sales Associate at the same company, a position she has held since 2019. In these roles, she utilizes her marketing skills to enhance brand visibility and engage with customers in the Tupelo, Mississippi area.
Professional Experience
Taylor Mc Knight has accumulated extensive professional experience in various marketing roles. She worked as a Consumer Analyst at Fred Carl Jr. Small Town Center in 2019 and completed a Digital Marketing Internship at DigitalTreehouse in 2021. Additionally, she served as a Student Mentor at Brickfire Project and held a position as Risk Manager for Pi Kappa Phi Fraternity. Her experience with third-party marketing companies has further developed her skills across different marketing domains.