Ashley Pasay
About Ashley Pasay
Ashley Pasay is a Senior Digital Marketing Strategist with extensive experience in analyzing web traffic and trends to enhance digital strategies. She has worked at Highmark Inc. since 2012 and previously held roles at Highmark Inc. and Trib Total Media.
Current Role at Highmark
Ashley Pasay currently serves as a Senior Digital Marketing Strategist at Highmark Inc., a position she has held since 2012. In this role, she analyzes web traffic, emerging trends, and the competitive landscape to support the company's digital strategy. Her responsibilities include conducting usability testing and delivering final reports with actionable recommendations that align with business goals. She collaborates with various business units and technology partners to implement digital best practices and governance.
Previous Experience at Highmark
Prior to her current role, Ashley worked at Highmark Inc. as a Medicare Marketing Strategist from 2015 to 2020. During her five years in this position, she focused on marketing strategies tailored for Medicare services, contributing to the company's outreach and engagement efforts in the healthcare sector.
Background in Digital Marketing
Before joining Highmark, Ashley Pasay was employed at Trib Total Media as a Digital Sales Manager from 2005 to 2012. In this role, she was responsible for managing digital sales initiatives and strategies, which provided her with extensive experience in the digital marketing landscape.
Education and Academic Credentials
Ashley Pasay holds a Master of Arts in Mass Communication & Journalism from Point Park University, where she studied from 2006 to 2008. She also earned a degree in Communications from the University of Pittsburgh, attending from 2001 to 2005. Her educational background has equipped her with a strong foundation in communication strategies and media.
Key Projects and Initiatives
Ashley led the development of an ACA compliant shopping platform for the under 65 individual market as part of an eCommerce strategic program. This initiative reflects her capability in managing complex projects that align with regulatory requirements and market needs.